Activision Send Drone Fleet Into Skies Above New York City

Image titled Dystopian Candy Crush Drone Fleet Unleashed Into Skies in the Sky Over New York

Image: Brian Bader (Getty Images)

500 drones were sent into the air over New York City last weekend, lighting up the Manhattan skyline Thursday night for the world to see… Crush the candy Advertisement

The stunt was performed to mark the game’s 10th anniversary, and deployed drones to create a series of images, hashtags and slogans from the game, including Candy Crush The ‘play’ button only for a giant, aerial version of the game’s logo, which floats above the city like a bonus level. Space Invaders. Here’s some company footage from the event, showing dozens of people smiling and clapping at the proceedings:

500 Drones Over New York to Celebrate 10 Years of Candy Crush

As Business Insider ReportsHowever, the demonstration was not without its critics. He interviewed a number of experts, such as researcher Fabio Falchi, who said “things like this should be stopped by laws if there is a lack of reason, as it seems, before it’s too late. Now , for the benefit of a corporation, the real stars will be replaced by these very bright lights of drones.

Astronomers also pointed out that, while no single such event was a major scientific concern, if they became regular occurrences—which they are increasingly becoming in some places around the world—they would It will soon become a great resource. Light pollution, something that not only deprives humans of seeing the stars (and our sleep), but also has serious implications for animal life, as it can block the migration of birds and insects. can affect the population of

I get their concerns, and I agree on scientific grounds that they are serious, but also: just screw it up in general! We’re bombarded with ads every second of every day, whether we’re browsing our favorite video game website (sorry!), watching TV or walking to the bus stop. The night sky must have been one of the last places on Earth we could ever see without being sold, so to see the momentum this trend is gathering (NBA Did something similar in June.and there are companies that specialize in it. Getting more work done) is worthless!

update: While the drones were best viewed from lower Manhattan, Legally technically they were actually launched from New Jersey. Because New York City itself has strict laws against their use. And As this Gothamist story reports., Manhattan Sen. Brad Hoylman joined the ranks of voices against it last week when he said, “I think it’s outrageous for private profit to ruin our city’s skyline. It’s a violation of New Yorkers, our local laws, public safety and wildlife.” Unpleasant to life.”

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