Proletariat Exits Unionization Process Following “Demoralization” Tactics From Activision Blizzard

Proletariat, the Activision-Blizzard-owned studio working on World of Warcraft, has withdrawn its merger request after “conflicting tactics” with both its parent company and its current CEO.

As reported. GamesIndustry.bizThe Communications Workers of America made the decision after it felt that the activation blizzard was making it “impossible” to hold “fair and free elections.” According to a union representative, Proletariat CEO Seth Sevic was influenced by Activision Blizzard’s anti-union stance, and began hosting meetings that “frustrated and disempowered the group.”

“Unfortunately, Proletariat CEO Seth Savic has chosen to follow Activision Blizzard’s lead and respond to workers’ desire to unionize with confrontational tactics,” a union representative said. “Like many founders, he took workers’ concerns as a personal attack and held several meetings that demoralized and disempowered the group, making free and fair elections impossible.

As we have seen in Microsoft’s Zenimax Studio.Another way forward is one that empowers workers through a free and fair process, without intimidation or manipulation by the employer. We will continue to advocate for better working conditions, higher standards and union voice with workers in the video game industry.”

Activision Blizzard acquired Proletariat last summer. To help satisfy the “hunger appetite” among players for new World of Warcraft content. After the deal, CEO Bobby Kotick said the company planned to hire “hundreds” of more developers over the next two years to “meet the needs” of the WoW player base. Additionally, it was the company’s intention to fully integrate Proletariat with Activision Blizzard.

However, soon after this was achieved, the proletariat announced its decision to unite. Earlier this year, the studio made news after revealing that its The leadership refused to recognize voluntary worker unionization efforts.. Management instead filed for a union vote through the National Labor Relations Board, which they claimed was fairer because it would allow employees to get “all the information and different perspectives.” The Proletariat Workers Alliance criticized the move, saying the leadership’s actions had not been “pro-labor” and instead “were completely outside the union-busting playbook used by Activism and many others. have come.”

“We can decide for ourselves if we want a union.” Statement of the Proletariat Labor Union reads “We don’t need help from management. We need – and deserve – respect and neutrality.

The Proletarian Workers Alliance is not the first union Activision Blizzard has refused to recognize. Quality assurance workers in both Raven Software And Blizzard Albany Attempts were made to have their unions recognized by the leadership only to go through the National Labor Relations Board to meet the same request. The two unions then held elections through the NLRB and ultimately won the right to unionize, despite their parent company’s claims that QA workers at each studio were not eligible for unionization.

Although it is uncertain what the next move of the proletariat will be, it is worth noting that if Microsoft’s $69 billion acquisition of Activision Blizzard clears legal hurdles, will eventually make it much easier for studios to collaborate within the company. This is thanks to one. Labor neutrality agreement Microsoft signed on last year, making it much easier for employees to unionize.

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