Twitch Is Improving Pre-Roll Ads, Analytics, And More

Streaming platform Twitch has revealed its 2023 feature roadmap, including changes to pre-roll ads, new chat engagement tools, and more options to help users better manage their brand deals. . According to Chief Product Officer Tom Verrelli and Chief Monetization Officer Mike Minton, changing pre-roll ads to be less annoying is easily one of the biggest changes on the horizon, given that Twitch members play three minutes of ads every hour. Can commit to

“Anyway, running three minutes of ads per hour will disable all pre-rolls — no longer having to break them up into 90-second ads every 30 minutes,” Verrelli and Minto explained in a statement. . An open letter. “We’re applying our picture-by-picture experience to most pre-rolls that viewers see.”

For mid-roll ads, Twitch is also experimenting with tools to let users know that the stream they’re watching is about to take an ad break. Verrelli and Minton explained that Twitch could also add a snooze option for these promotions. For streamers looking to highlight their sponsorship deals, Twitch is also working on exclusive assets that will first be field-tested by select streamers, to make those deals feel more “impactful and authentic” on the platform. can go.

“Starting with channel skins and clickable branded graphics, streamers can easily place these brand assets on streams, above chat, and in other places on your channel page in less disruptive ways,” Verrelli and Minto added. And can make for a more engaging sponsorship experience.”

On the technical side of running a channel, Twitch will provide more details about viewership demographics, optimize streaming times based on that data, offline streaming solutions, and a better mobile viewing experience than desktop users. Designed to be eye level. . Twitch is also trying to create new tools that can be used to promote channels on other platforms, such as exporting clips to vertical short-form video formats like TikTok or YouTube Shorts.

Streamers will be able to pin up to 20 of these clips to a channel page and enhance them with emotions. Finally, a new soundbites feature will be made available to viewers as a new monetization tool, allowing viewers to pay to trigger sound alerts. All of these changes will be phased out over time, with Twitch planning to make more formal announcements when these features go live.

Twitch began making several big changes to the platform last year Host mode is retiring. And Crackdown on online gambling. A big shakeup for Twitch’s revenue model will take effect in June and will see streamers keep 70% of their subscription revenue on the first $100,000 earned, after which the share will revert to a 50/50 split.

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